We gain the advantage by giving it to others
We are commissioning artists to create projects in response to this question:
If we care for others in our decision-making, might we actually accelerate the fulfillment of our own dreams?
Our hypothesis is that actively serving others supports and accelerates our own self-interests -- that each of us does better when we work with others in mind. There are many ways to look at this truth and so many ancient sources that assert its power. We have designed an experiment to test it.
We hope not only the resulting works of art will bear this out, but that also the very process itself will demonstrate the "AND" relationship between service and self-interest, and reveal the false myth of “either/or.”
Our society began as an experiment of hope. It's an inspired idea that invites us to continue to find better ways to live as individuals within a community. So we hope our venture will add to the conversation, and we welcome your comments and questions.